Brand Identity for Eon Son,
Furniture Designer
Role
Design
Illustration
Team
Independent
Tool
After Effects
Photoshop
InDesign
The branding for furniture designer Eon Son is built around the language of her work: modern, linear, and quietly sophisticated. A visual identity spanning posters, logo, billboards, collection books, and merchandise comes together through minimal typography and structured composition. Every touchpoint reflects the same refined balance and clean geometry that defines her furniture.
Logo
The logo takes its cue directly from Eon Son's name. The lowercase "eon" anchors the mark with an understated elegance, its letterforms carrying a subtle nod to the proportions and poise of furniture design. Simple on the surface, deliberate underneath.
Poster & Billboard
Each poster in the series takes one of Eon Son's furniture pieces as its starting point, then moves beyond documentation into interpretation. Form, texture, and concept are explored through graphic composition, treating her objects not as subjects to photograph but as ideas to translate visually.
Motion Poster
The poster series comes to life through a sliding transition that moves left to right, revealing each variation in sequence. The motif shifts from a simple rectangle into the distinct form of each furniture piece, letting the shape itself carry the transition from idea to object.
Stickers
Each sticker pairs a clean front view illustration of a furniture piece with a real photograph of the same object, side by side in the same object. The illustrations strip the forms down to their essential lines, while the photographs ground them in material reality. Together they create a small but considered artifact that carries the brand's visual language into everyday life.
Editorial: Collection Book Layout
The collection book is designed as a quiet, object focused publication. Each spread gives a single furniture piece room to breathe, pairing a full photograph with the piece's name and essential information including description, dimensions, and materials. There is no title page, no back cover, just the work itself, laid out with the same restraint and precision that defines the furniture it documents.
View Alll Projects