Shot²: Coffee Cocktail Bar Branding
Role
Design
Illustration
Team
Independent
Tool
After Effects
Photoshop
InDesign
Shot² is a conceptual brand built on a single, elegant idea: one shot of espresso, one shot of liquor. Energy and relaxation in equal measure.
The visual identity translates that duality into every layer of the system. Clean typography and structured layouts provide the backbone, while illustrations of coffee cups and cocktail glasses bring warmth and character to the brand. Nothing tips too far in either direction.
The type system carries the same logic. Script and serif pair together for titles, lending the brand a refined, almost ceremonial quality. Monospace steps in for subtitles, grounding the elegance with subtle precision.
Logo
The Shot² wordmark is written in a loose pen script, warm and handcrafted, with the "O" quietly doubling as a coffee bean for those who look closely. The illustration mark takes a cocktail glass as its form, with coffee bean shapes sitting at the top of the glass, delivering the brand's dual identity in a single image. "Spirit & Espresso" is set in circular letterforms, resting on the mark the way a lime slice leans against the rim of a glass.
Print & Signage
The poster series pairs balanced illustrations of coffee mugs and cocktail glasses with the brand's taglines, bringing the concept to life visually. The open sign, happy hour board, and in-store event posters carry the same illustrations into the everyday life of the space, delivering information without letting go of the identity.
Menu & Coaster
The menu cover leads with illustration, setting the tone before a single drink is ordered. Inside, espresso and cocktail offerings sit alongside drink illustrations that make each option feel as considered as the brand.
The coasters arrive with each drink, carrying its name, ingredients, and illustration, turning a functional object into a small piece of the brand world.
Social: Instagram Stories
A design language built around wrinkled poster mockups layered over real world photography, creating a tactile, consistent template for the bar's Instagram presence. Each story delivers practical information and menu highlights through the same identity that runs across the rest of the system.
Merchandise
The brand carries into a collection of t-shirts, eco bags, and to-go shopping bags, each bearing the illustrations and logo marks established throughout the identity. The branded truck takes it further, wrapped in a repeating pattern of drink illustrations that turns the vehicle into a moving canvas. Different objects, one cohesive design language.
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